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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Supplier involvement in NPD : a quasi-experiment at Unilever
Laursen, Linda Nhu; Andersen, Poul Houman - In: Industrial marketing management : the international … 58 (2016), pp. 162-171
Persistent link: https://www.econbiz.de/10011549378
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The influence of leadership on product and process innovations in China : the contingent role of knowledge acquisition capability
Chang, Jeanine; Bai, Xuan; Li, Julie Juan - In: Industrial marketing management : the international … 50 (2015), pp. 18-29
Persistent link: https://www.econbiz.de/10011411666
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Managerial learning and new product innovativeness in high-tech industries : curvilinear effect and the role of multilevel institutional support
Yuan, Lin; Chen, Xiaoyun - In: Industrial marketing management : the international … 50 (2015), pp. 51-59
Persistent link: https://www.econbiz.de/10011411675
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Governance of supplier collaboration in technologically uncertain NPD projects
Melander, Lisa; Lakemond, Nicolette - In: Industrial marketing management : the international … 49 (2015), pp. 116-127
Persistent link: https://www.econbiz.de/10011374579
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Understanding the trade-off between familiarity and newness in product innovation
Ozer, Muammer; Tang, Jacky W. - In: Industrial marketing management : the international … 77 (2019), pp. 116-128
Persistent link: https://www.econbiz.de/10012004188
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Supplier-customer engagement for collaborative innovation using video conferencing : a study of SMEs
Hardwick, Jialin; Anderson, Alistair R. - In: Industrial marketing management : the international … 80 (2019), pp. 43-57
Persistent link: https://www.econbiz.de/10012064325
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When to outsource the sales force for new products
Good, Valerie; Calantone, Roger J. - In: Industrial marketing management : the international … 82 (2019), pp. 106-116
Persistent link: https://www.econbiz.de/10012128002