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Beyond the service factory : service innovation in manufacturing supply networks
Spring, Martin; Araujo, Luis - In: Industrial marketing management : the international … 42 (2013) 1, pp. 59-70
Persistent link: https://www.econbiz.de/10009734096
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Marketing capabilities and innovation-based strategies for environmental sustainability : an exploratory investigation of B2B firms
Mariadoss, Babu John; Tansuhaj, Patriya Silpakit; … - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1305-1318
Persistent link: https://www.econbiz.de/10009410657
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Exploring the contribution of management innovation to the evolution of dynamic capabilities
Gebauer, Heiko - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1238-1250
Persistent link: https://www.econbiz.de/10009410667
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Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Lehtimäki, Tuula; Simula, Henry; Salo, Jari - In: Industrial marketing management : the international … 38 (2009) 2, pp. 228-236
Persistent link: https://www.econbiz.de/10003848028