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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~type_genre:"Festschrift"
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Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
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