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Peter Laplaca : a case study
Beverland, Michael B. - In: Industrial marketing management : the international … 69 (2018), pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
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To whose drum are we marching? : change in business networks through a contextual logics perspective
Ojansivu, Ilkka; Medlin, Christopher J. - In: Industrial marketing management : the international … 70 (2018), pp. 141-155
Persistent link: https://www.econbiz.de/10011863813
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The evolving role of trade fairs in business : a systematic literature review and a research agenda
Sarmento, Maria; Simões, Cláudia - In: Industrial marketing management : the international … 73 (2018), pp. 154-170
Persistent link: https://www.econbiz.de/10011904705
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Interplay between internal investment and alliance specialization in R&D and marketing
Lee, Jongkuk; Chang, Young Bong - In: Industrial marketing management : the international … 43 (2014) 5, pp. 813-825
Persistent link: https://www.econbiz.de/10010404080
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Editorial: How to get great research cited
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 89 (2020), pp. A1-A7
Persistent link: https://www.econbiz.de/10012288739
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Value capture mechanisms in publicly funded research
O'Kane, Conor; Zhang, Jing A.; Cunningham, James; … - In: Industrial marketing management : the international … 90 (2020), pp. 400-416
Persistent link: https://www.econbiz.de/10012372699
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Beyond research method to research collaboration : research co-production relationships with practitioners
Young, Louise; Freytag, Per V. - In: Industrial marketing management : the international … 92 (2021), pp. 244-253
Persistent link: https://www.econbiz.de/10012491053
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Keys to new product success and failure
Link, Peter L. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10001047531
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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New product adoption by the buying organization : who are the real influencers?
Berkowitz, Marvin - In: Industrial marketing management : the international … 15 (1986) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10001027954