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Tensions in multilateral coopetition : findings from the disrupted music industry
Geurts, Amber; Broekhuizen, Thijs; Dolfsma, Wilfred; … - In: Industrial marketing management : the international … 105 (2022), pp. 532-547
Persistent link: https://www.econbiz.de/10013494032
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Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto; Freytag, Per V.; Ingstrup, Mads Bruun - In: Industrial marketing management : the international … 105 (2022), pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
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Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh Kumar; Wang, Yichuan - In: Industrial marketing management : the international … 105 (2022), pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
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Managing digital servitization toward smart solutions : framing the connections between technologies, business models, and ecosystems
Kohtamäki, Marko; Rabetino, Rodrigo; Parida, Vinit; … - In: Industrial marketing management : the international … 105 (2022), pp. 253-267
Persistent link: https://www.econbiz.de/10013494054
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Building markets for clean technologies : controversies, environmental concerns and economic worth
Doganova, Liliana; Karnøe, Peter - In: Industrial marketing management : the international … 44 (2015), pp. 22-31
Persistent link: https://www.econbiz.de/10010481971
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Artificial intelligence capabilities, open innovation, and business performance : empirical insights from multinational B2B companies
Sahoo, Saumyaranjan; Kumar, Satish; Donthu, Naveen; … - In: Industrial marketing management : the international … 117 (2024), pp. 28-41
Persistent link: https://www.econbiz.de/10014530200
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Effects of complementors' perceived coopetition on fostering innovation : evidence from Chinese software platforms
He, Yuanqiong; Hu, Mengyuan; Lin, Yong - In: Industrial marketing management : the international … 117 (2024), pp. 66-78
Persistent link: https://www.econbiz.de/10014530202
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Industrial service innovation : exploring the transformation process to digital servitization in industrial goods companies
Soellner, Stephan; Helm, Roland; Klee, Patrick; Endres, … - In: Industrial marketing management : the international … 117 (2024), pp. 288-303
Persistent link: https://www.econbiz.de/10014531341
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Building a commercialization capability : a dynamic capability view
Munoz-Penas, Juan; Clarke, Ann Højbjerg; Rostgaard … - In: Industrial marketing management : the international … 117 (2024), pp. 344-355
Persistent link: https://www.econbiz.de/10014531345
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The timing of diverse external stakeholder involvement during interfirm open innovation : the effects on new product speed to market and product lifespan
Fisher, Gregory J.; John-Mariadoss, Babu; Kuzmich, Daniel; … - In: Industrial marketing management : the international … 117 (2024), pp. 386-401
Persistent link: https://www.econbiz.de/10014531392