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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Lifting the veil on the link between absorptive capacity and innovation : the roles of cross-functional integration and customer orientation
Yang, Shu-Yi; Tsai, Kuen-hung - In: Industrial marketing management : the international … 82 (2019), pp. 117-130
Persistent link: https://www.econbiz.de/10012128005
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Limits to networking capabilities : relationship trade-offs and innovation
Ford, Jerad A.; Verreynne, Martie-Louise; Steen, John - In: Industrial marketing management : the international … 74 (2018), pp. 50-64
Persistent link: https://www.econbiz.de/10011942232
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Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar; Oghazi, Pejvak; Parida, Vinit - In: Industrial marketing management : the international … 74 (2018), pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
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When does implementation of relationship orientation in new product launch matter?
Viio, Paul; Nordin, Fredrik - In: Industrial marketing management : the international … 45 (2015), pp. 47-48
Persistent link: https://www.econbiz.de/10010530581
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Effective implementation of relationship orientation in new product launches
Matikainen, Minna; Terho, Harri; Matikainen, Esa; … - In: Industrial marketing management : the international … 45 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
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Business creation in networks : how a technology-based start-up collaborates with customers in product development
Laage-Hellman, Jens; Landqvist, Maria; Lind, Frida - In: Industrial marketing management : the international … 70 (2018), pp. 13-24
Persistent link: https://www.econbiz.de/10011863731
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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New product adoption and sales performance from the importer perspective
Li, Ci-Rong; Lin, Chen-Ju - In: Industrial marketing management : the international … 44 (2015), pp. 98-106
Persistent link: https://www.econbiz.de/10010481959