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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
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597
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1
The impact of digital tools on sales-marketing interactions and perceptions
Biemans, Wim G.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 395-407
Persistent link: https://www.econbiz.de/10014455124
Saved in:
2
Creating value in servitization through digital service innovations
Raddats, Chris
;
Naik, Parikshit
;
Bigdeli, Ali Ziaee
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326912
Saved in:
3
Building mutual trust in collaborative green NPD : evidence from China's digital infrastructure
Yu, Jiang
;
Chen, Feng
;
Guan, Kaixuan
;
Zhang, Yue
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 245-257
Persistent link: https://www.econbiz.de/10013206334
Saved in:
4
Industrial service
innovation
: exploring the transformation process to digital servitization in industrial goods companies
Soellner, Stephan
;
Helm, Roland
;
Klee, Patrick
;
Endres, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 288-303
Persistent link: https://www.econbiz.de/10014531341
Saved in:
5
Enlightening the dynamic capabilities of design thinking in fostering digital transformation
Magistretti, Stefano
;
Pham, Cristina Tu Anh
;
Dell'Era, …
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 59-70
Persistent link: https://www.econbiz.de/10013206307
Saved in:
6
The moderator effect of balance of power on the relationships between the adoption of digital technologies in supply chain management processes and
innovation
performance in SMEs
Zimmermann, Ricardo A.
;
Soares, Anabela
;
Roca, Jaime Bonnín
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 44-55
Persistent link: https://www.econbiz.de/10014531685
Saved in:
7
Digital enablement and its role in internal branding : a case study of HUANYI travel agency
Li, Chunqing
;
Guo, Shuojia
;
Cao, Li
;
Li, Jie
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 152-160
Persistent link: https://www.econbiz.de/10011887319
Saved in:
8
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
9
Salesperson communication effectiveness in a digital sales interaction
Bharadwahj, Neeraj
;
Shipley, Garrett M.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 106-112
Persistent link: https://www.econbiz.de/10012321918
Saved in:
10
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
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