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Expanding the conceptual domain of governance in franchising
Ludvigsson-Wallette, Martin; Lawrence, Benjamin - In: Industrial marketing management : the international … 90 (2020), pp. 314-323
Persistent link: https://www.econbiz.de/10012322080
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A framework for understanding strategic network performance : exploring efficiency and effectiveness at the network level
Bayne, Lyndie; Schepis, Daniel; Purchase, Sharon - In: Industrial marketing management : the international … 67 (2017), pp. 134-147
Persistent link: https://www.econbiz.de/10011822041
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Mind the gap : a process model for diagnosing barriers to key account management implementation
Leischnig, Alexander; Ivens, Björn Sven; Niersbach, Barbara - In: Industrial marketing management : the international … 70 (2018), pp. 58-67
Persistent link: https://www.econbiz.de/10011863786
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Employees' perceptions of chatbots in B2B marketing : affordances vs. disaffordances
Lin, Xiaolin; Shao, Bin; Wang, Xuequn - In: Industrial marketing management : the international … 101 (2022), pp. 45-56
Persistent link: https://www.econbiz.de/10013197760
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Key account managers' identification profiles and effectiveness : a fuzzy-set qualitative comparative analysis
Peters, Leonore; Ivens, Björn Sven; Pardo, Catherine - In: Industrial marketing management : the international … 107 (2022), pp. 253-365
Persistent link: https://www.econbiz.de/10014230692
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Key account management formalization and effectiveness : a fuzzy-set qualitative comparative analysis
Feste, Jasmin; Ivens, Björn Sven; Pardo, Catherine - In: Industrial marketing management : the international … 107 (2022), pp. 450-465
Persistent link: https://www.econbiz.de/10014230730
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Supply chain management in industrial marketing-relationships matter
Ellram, Lisa M.; Murfield, Monique L. Ueltschy - In: Industrial marketing management : the international … 79 (2019), pp. 36-45
Persistent link: https://www.econbiz.de/10012064163
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A systematic literature review of sustainable purchasing and supply research : theoretical perspectives and opportunities for IMP-based research
Johnsen, Thomas E.; Miemczyk, Joe; Howard, Mickey - In: Industrial marketing management : the international … 61 (2017), pp. 130-143
Persistent link: https://www.econbiz.de/10011704329
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The role of Guanxi in green supply chain management in Asia's emerging economies : a conceptual framework
Geng, Ruoqi; Mansouri, S. Afshin; Aktas, Emel; Yen, … - In: Industrial marketing management : the international … 63 (2017), pp. 1-17
Persistent link: https://www.econbiz.de/10011730067
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Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.; Pommeranz, Benjamin; Weisser, Julia; … - In: Industrial marketing management : the international … 73 (2018), pp. 70-83
Persistent link: https://www.econbiz.de/10011904670