Narrow search
Showing 1 - 10 of 550
Cover Image
Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
Cover Image
From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L.; … - In: Industrial marketing management : the international … 83 (2019), pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
Cover Image
Technology readiness in a B2B online retail context : an examination of antecedents and outcomes
Vize, Róisín; Coughlan, Joseph; Kennedy, Aileen; … - In: Industrial marketing management : the international … 42 (2013) 6, pp. 909-918
Persistent link: https://www.econbiz.de/10010211252
Cover Image
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Cover Image
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu; Jaakkola, Elina; Terho, Harri - In: Industrial marketing management : the international … 113 (2023), pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Cover Image
Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Cover Image
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma; Sigué, Simon Pierre - In: Industrial marketing management : the international … 71 (2018), pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Cover Image
Power-imbalanced relationships in the dyadic food chain : an empirical investigation of retailers' commercial practices with suppliers
Maglaras, George; Bourlakis, Michael; Fotopoulos, … - In: Industrial marketing management : the international … 48 (2015), pp. 187-201
Persistent link: https://www.econbiz.de/10011346661
Cover Image
Creating value in retail buyer-vendor relationships : a service-centered model
Hartmann, Evi; Herb, Stefan - In: Industrial marketing management : the international … 44 (2015), pp. 166-179
Persistent link: https://www.econbiz.de/10010481953
Cover Image
The antecedents of client loyalty in business-to-business (B2B) electronic marketplaces
Janita, M. Soledad; Miranda, F. Javier - In: Industrial marketing management : the international … 42 (2013) 5, pp. 814-823
Persistent link: https://www.econbiz.de/10010211306