In order to create a thriving c2c e-commerce environment, it is imperative for c2c e-commerce companies as well as merchants within to fully understand the factors that persuade existing customers to make repeat purchases. This article distinguishes itself by differentiating the roles of...

Big data (BD) is one of the emerging topics in the field of information systems. This article utilized citation and co-citation analysis to explore research articles in the field of BD to examine the scientific development in the area. The research data was retrieved from the WOS database from...