SMEs, in a competitive world, have been realizing that they are not just selling products or services but a mass of … branded products, services and people to sustain in the business. Therefore, movement is captivating in the SMEs to introduce … policies especially branding strategies are significantly helping Pune SMEs become competitive and gain highest market share in …

This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies … specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond …, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to …