Krasonikolakis, Ioannis G.; Vrechopoulos, Adam; … - In: International Journal of E-Services and Mobile … 3 (2011) 2, pp. 59-72
This paper studies the concept of Store Atmosphere in Virtual Commerce (V-Commerce) through the Web in order to empirically define its determinants and investigate their applicability and customization capabilities. A series of in depth interviews with field experts (study #1) along with an...