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Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: International journal of innovation management 24 (2020) 3, pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
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No second chance for a first impression : the role of aesthetics in early access video games
Schlüter, Alexander; Waldkirch, Matthias; … - In: International journal of innovation management 25 (2021) 10, pp. 2140002-1-2140002-22
Persistent link: https://www.econbiz.de/10012939441
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Diversity and change of user driven innovation modes in companies
Hyysalo, Sampsa; Repo, Petteri; Timonen, Päivi; … - In: International journal of innovation management 20 (2016) 2, pp. 1650023-1-33
Persistent link: https://www.econbiz.de/10011498688
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A contemporary and systematic literature review of user-centric innovation : a consumer perspective
Gamble, Jordan Robert; Brennan, Michael; McAdam, Rodney - In: International journal of innovation management 20 (2016) 1, pp. 1650011-1-45
Persistent link: https://www.econbiz.de/10011472836
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When to call the customer? : timing of customer involvement in the development of new products and services
Veselaj, Sabit; Torfason, Magnus Thor - In: International journal of innovation management 23 (2019) 1, pp. 1950055-1-31
Persistent link: https://www.econbiz.de/10012014258
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Investigating the innovation impacts of user-centred and participatory strategies adopted by European living labs
Dell'Era, Claudio; Landoni, Paolo; Gonzalez, Sara Jane - In: International journal of innovation management 23 (2019) 5, pp. 1950048-1-20
Persistent link: https://www.econbiz.de/10012098622
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Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana; Antorini, Yun Mi; Jensen, Morten Berg - In: International journal of innovation management 20 (2016) 6, pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
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Customer-induced interactions and innovation in professional services : the case of software customisation
Schaarschmidt, Mario; Walsh, Gianfranco; Bertram, Matthias - In: International journal of innovation management 19 (2015) 2, pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
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All for the money? : the limits of monetary rewards in innovation contests with users
Ihl, Christoph; Vossen, Alexander; Piller, Frank T. - In: International journal of innovation management 23 (2019) 2, pp. 1950014-1-27
Persistent link: https://www.econbiz.de/10012009043
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Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.; Kuester, Sabine; Hanker, Anna-Lena - In: International journal of innovation management 22 (2018) 4, pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624