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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Consumers' adoption of wearable technologies : literature review, synthesis, and future research agenda
Kalantari, Mahdokht - In: International journal of technology marketing : IJTMkt 12 (2017) 3, pp. 274-307
Persistent link: https://www.econbiz.de/10011854171
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Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris; Vrechopoulos, Adam; Doukidis, Georgios I. - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
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Wearable XR-technology : literature review, conceptual framework and future research directions
Chuah, Stephanie Hui-wen - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 205-259
Persistent link: https://www.econbiz.de/10012209442
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Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender; Rana, Sudhir; Goel, Anuj - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 246-274
Persistent link: https://www.econbiz.de/10013359077