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The effect of strategic orientations on business performance in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi; Nagy, Gábor; Hirvonen, Saku; … - In: International marketing review 30 (2013) 6, pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
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How do business-level strategies affect multiple market servicing modes in the foreign community?
Li, Nicolas; Dimitratos, Pavlos - In: International marketing review 31 (2014) 5, pp. 526-546
Persistent link: https://www.econbiz.de/10010415262
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Proactive learning culture : a dynamic capability and key success factor for SMEs entering foreign markets
Gnizy, Itzhak; Baker, William E.; Grinstein, Amir - In: International marketing review 31 (2014) 5, pp. 477-505
Persistent link: https://www.econbiz.de/10010415266
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Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia; Lew, Yong Kyu - In: International marketing review 40 (2023) 5, pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
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Building dynamic capabilities for international marketing knowledge management
Scuotto, Veronika; Nespoli, Chiara; Palladino, Rosa; … - In: International marketing review 39 (2022) 3, pp. 586-601
Persistent link: https://www.econbiz.de/10013396284
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Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, … - In: International marketing review 40 (2023) 3, pp. 479-496
Persistent link: https://www.econbiz.de/10014381217