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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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An exploration of small business website optimization : enablers, influencers and an assessment approach
Simmons, Geoffrey; Armstrong, Gillian; Durkin, Mark G. - In: International small business journal : researching … 29 (2011) 5, pp. 534-561
Persistent link: https://www.econbiz.de/10009380479
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An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology
Jones, Paul; Simmons, Geoffrey; Packham, Gary; … - In: International small business journal : researching … 32 (2014) 3, pp. 285-306
Persistent link: https://www.econbiz.de/10010385043