He, Xiaoyun; Lu, Haibing - In: Journal of Organizational and End User Computing (JOEUC) 28 (2016) 3, pp. 67-81
While Small and Medium Enterprises (SMEs) often face the constraints of financial and IT resources, the emergent social … media could be a cost effective tool for SMEs to leverage for their competitive advantages. Yet, it remains unclear on … whether and how SMEs are able to reap both tangible and intangible benefits by adopting and using social media. This study …