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Introducing new products that affect consumer privacy : a mediation model
Lancelot Miltgen, Caroline; Henseler, Jörg; Gelhard, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4659-4666
Persistent link: https://www.econbiz.de/10011554747
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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The value of online user generated content in product development
Ho-Dac, Nga N. - In: Journal of business research : JBR 112 (2020), pp. 136-146
Persistent link: https://www.econbiz.de/10012230570
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Anti-aging : how innovation is shaped by firm age and mutual knowledge creation in an alliance
Bouncken, Ricarda B.; Ratzmann, Martin; Kraus, Sascha - In: Journal of business research : JBR 137 (2021), pp. 422-429
Persistent link: https://www.econbiz.de/10012665796
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Managing sustainability in the fashion business : challenges in product development for clothing longevity in the UK
Goworek, Helen; Oxborrow, L.; Claxton, Stella; McLaren, … - In: Journal of business research : JBR 117 (2020), pp. 629-641
Persistent link: https://www.econbiz.de/10012288075
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Strategic embeddedness of modularity in alliances : innovation and performance implications
Bouncken, Ricarda B.; Pesch, Robin; Gudergan, Siegfried P. - In: Journal of business research : JBR 68 (2015) 7, pp. 1388-1394
Persistent link: https://www.econbiz.de/10011297957
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New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan - In: Journal of business research : JBR 133 (2021), pp. 231-241
Persistent link: https://www.econbiz.de/10012590233