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Innovation and R&D Activities...
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Innovation
823
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Journal of business research : JBR
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International journal of technology management : IJTM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Jena Economic Research Papers
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International journal of innovation and technology management
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IEEE transactions on engineering management : EM
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ECONIS (ZBW)
891
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21
Literature review as a research methodology : an overview and guidelines
Snyder, Hannah
- In:
Journal of business research : JBR
104
(
2019
),
pp. 333-339
Persistent link: https://www.econbiz.de/10012105041
Saved in:
22
Humorous advertising that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
23
Organizational failure and decline : a bibliometric study of the scientific frontend
Kücher, Alexander
;
Feldbauer-Durstmüller, Birgit
- In:
Journal of business research : JBR
98
(
2019
),
pp. 503-516
Persistent link: https://www.econbiz.de/10012007269
Saved in:
24
Mapping the luxury research landscape : a bibliometric citation analysis
Gurzki, Hannes
;
Woisetschläger, David
- In:
Journal of business research : JBR
77
(
2017
),
pp. 147-166
Persistent link: https://www.econbiz.de/10011729905
Saved in:
25
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
26
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
27
Forty years of research on factors influencing ethical decision making : establishing a future research agenda
Casali, Gian Luca
;
Perano, Mirko
- In:
Journal of business research : JBR
132
(
2021
),
pp. 614-630
Persistent link: https://www.econbiz.de/10012581645
Saved in:
28
Half a century of research on corporate diversification : a new comprehensive framework
Guerras Martín, Luis Angel
;
Ronda-Pupo, Guillermo Armando
- In:
Journal of business research : JBR
114
(
2020
),
pp. 124-141
Persistent link: https://www.econbiz.de/10012257473
Saved in:
29
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
30
Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
78
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
Saved in:
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