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The value of online user generated content in product development
Ho-Dac, Nga N. - In: Journal of business research : JBR 112 (2020), pp. 136-146
Persistent link: https://www.econbiz.de/10012230570
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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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Anti-aging : how innovation is shaped by firm age and mutual knowledge creation in an alliance
Bouncken, Ricarda B.; Ratzmann, Martin; Kraus, Sascha - In: Journal of business research : JBR 137 (2021), pp. 422-429
Persistent link: https://www.econbiz.de/10012665796
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Managing sustainability in the fashion business : challenges in product development for clothing longevity in the UK
Goworek, Helen; Oxborrow, L.; Claxton, Stella; McLaren, … - In: Journal of business research : JBR 117 (2020), pp. 629-641
Persistent link: https://www.econbiz.de/10012288075
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Defining service innovation : a review and synthesis
Witell, Lars; Snyder, Hannah; Gustafsson, Anders; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2863-2872
Persistent link: https://www.econbiz.de/10011507784
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Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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Ethics and entrepreneurship : a bibliometric study and literature review
Vallaster, Christine; Kraus, Sascha; Lindahl, José M. … - In: Journal of business research : JBR 99 (2019), pp. 226-237
Persistent link: https://www.econbiz.de/10012023613
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Literature review as a research methodology : an overview and guidelines
Snyder, Hannah - In: Journal of business research : JBR 104 (2019), pp. 333-339
Persistent link: https://www.econbiz.de/10012105041
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Humorous advertising that travels : a review and call for research
Crawford, Heather J.; Gregory, Gary D. - In: Journal of business research : JBR 68 (2015) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10010496177