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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek; Jayawardena, Nirma Sadamali; Nigam, Achint - In: Journal of business research : JBR 158 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
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Family business research : a systematic review and an uncelebrated role of marketing
Kinias, Ioannis; Chalis, Spyridon; Glyptis, Loukas - In: Journal of business research : JBR 162 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014302576
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali; Thaichon, Park; Quach, Sara; … - In: Journal of business research : JBR 160 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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The role of inspiring role models in enhancing entrepreneurial intention
Nowiński, Witold; Haddoud, Mohamed Yacine - In: Journal of business research : JBR 96 (2019), pp. 183-193
Persistent link: https://www.econbiz.de/10011980797
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Outcomes of entrepreneurship education in China : a customer experience management perspective
Dou, Xinhua; Zhu, Xiajing; Zhang, Jason Q.; Wang, Jie - In: Journal of business research : JBR 103 (2019), pp. 338-347
Persistent link: https://www.econbiz.de/10012104259
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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Entrepreneurial implementation intention as a tool to moderate the stability of entrepreneurial goal intention : a sensemaking approach
Pham Dung; Jones, Paul; Dobson, Stephen; Liñán, Francisco - In: Journal of business research : JBR 123 (2021), pp. 97-105
Persistent link: https://www.econbiz.de/10012430470
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Towards an ecological approach for interaction management in entrepreneurship courses
Makaya, Christian; Blanco, Cristina; Barrédy, Céline - In: Journal of business research : JBR 160 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014293984
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Promoting entrepreneurial intentions from adolescence : the influence of entrepreneurial culture and education
Porfírio, José António; Felício, José Augusto; … - In: Journal of business research : JBR 156 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013534243
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Founder or employee? : the effect of social factors and the role of entrepreneurship education
Laspita, Stavroula; Sitaridis, Ioannis; Kitsios, Fotis; … - In: Journal of business research : JBR 155 (2023) 1, pp. 1-
Persistent link: https://www.econbiz.de/10013490764