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Effect of effort and deadlines on consumer product returns
Janakiraman, Narayan; Ordóñez, Lisa - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 260-271
Persistent link: https://www.econbiz.de/10009569967
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The benefits of retail therapy : making purchase decisions reduces residual sadness
Rick, Scott I.; Pereira, Beatriz de Castro Sebastião; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 373-380
Persistent link: https://www.econbiz.de/10010403215
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Valuing time : moderate download times can improve online goal pursuit
Sellier, Anne Laure; Chattopadhyay, Amitava - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 236-245
Persistent link: https://www.econbiz.de/10003860515
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Effects of multiple psychological distances on construal and consumer evaluation : a field study of online reviews
Huang, Ni; Burtch, Gordon; Hong, Yili; Polman, Evan - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 474-482
Persistent link: https://www.econbiz.de/10011597866
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Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene; Kupor, Daniella M.; Gino, Francesca; … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 166-176
Persistent link: https://www.econbiz.de/10009577004