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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
124
Relationship marketing
124
Einzelhandel
59
Brand management
48
Markenführung
48
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Palmatier, Robert W.
13
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11
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8
Houston, Mark B.
7
Wieseke, Jan
6
Fang, Eric
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Gielens, Katrijn
5
Haws, Kelly L.
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MacInnis, Deborah J.
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Ruyter, Ko de
5
Verhoef, Peter C.
5
Walker Reczek, Rebecca
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White, Katherine
5
Dahl, Darren W.
4
Eckhardt, Giana M.
4
Fuchs, Christoph
4
Geyskens, Inge
4
Grewal, Rajdeep
4
Hamilton, Ryan
4
Janakiraman, Ramkumar
4
Lamberton, Cait
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Schreier, Martin
4
Srinivasan, Raji
4
Zhang, Jonathan Z.
4
Ailawadi, Kusum L.
3
Alavi, Sascha
3
Barone, Michael J.
3
Batra, Rajeev
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Bijmolt, Tammo H. A.
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Botti, Simona
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Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Ferraro, Rosellina
3
Fornell, Claes
3
Habel, Johannes
3
Harmeling, Colleen M.
3
Hennig-Thurau, Thorsten
3
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Journal of marketing
Journal of business research : JBR
2,345
Journal of retailing and consumer services
2,268
International journal of hospitality management
861
SpringerLink / Bücher
839
International journal of consumer studies
773
Psychology & marketing
701
NBER working paper series
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
562
Industrial marketing management : the international journal for industrial and high-tech firms
550
Journal of retailing
534
NBER Working Paper
503
Management science : journal of the Institute for Operations Research and the Management Sciences
484
Asia Pacific journal of marketing and logistics
449
The journal of product & brand management
419
European journal of marketing : EJM
418
European journal of operational research : EJOR
415
International journal of retail & distribution management
415
The international review of retail, distribution and consumer research
410
Journal of marketing research : JMR
398
Journal of marketing management : MM
389
Journal of the Academy of Marketing Science
383
Journal of travel and tourism marketing
383
The journal of services marketing
383
The journal of brand management : an international journal
382
International journal of production economics
379
Tourism management : research, policies, practice
377
The service industries journal
369
Technological forecasting & social change : an international journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Marketing letters : a journal of research in marketing
332
Cogent business & management
330
International journal of contemporary hospitality management
329
Journal of international consumer marketing
323
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
321
Journal of marketing communications
316
Journal of fashion marketing and management
312
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ECONIS (ZBW)
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1
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
2
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
Saved in:
3
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
4
Return shipping policies of online retailers : normative assumptions and the long-term consequences of fee and free returns
Bower, Amanda B.
;
III, James G. Maxham
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 110-124
Persistent link: https://www.econbiz.de/10009782917
Saved in:
5
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
6
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
7
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
8
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
9
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
10
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
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