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Threat appeal communications : the interplay between health resistance and cognitive appraisal processes
Dickinson-Delaporte, Sonia Jane; Holmes, Matthew Derrick - In: Journal of marketing communications 17 (2011) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10009008491
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Antecedents and consequences of skepticism toward health claims: an empirical investigation of Singaporean consumers
Soo, Jiuan Tan; Tan, Khai-Ling - In: Journal of marketing communications 13 (2007) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10003438370
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How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of marketing communications 27 (2021) 4, pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
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Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S; Chandra, Bibhas - In: Journal of marketing communications 29 (2023) 8, pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
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Do consumers prefer foods with nutrition and health claims? : results of a purchase simulation
Aschemann-Witzel, Jessica; Hamm, Ulrich - In: Journal of marketing communications 16 (2010) 1/2, pp. 47-58
Persistent link: https://www.econbiz.de/10003952926
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Health claims as communication tools that enhance brand loyalty : the case of low-fat claims within the dairy food category
Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of marketing communications 17 (2011) 3, pp. 213-228
Persistent link: https://www.econbiz.de/10009261652
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Health marketing commmunications : an integrated conceptual framework of key determinants of health behaviour across the stages of change
Manika, Danae; Gregory-Smith, Diana - In: Journal of marketing communications 23 (2017) 1, pp. 22-72
Persistent link: https://www.econbiz.de/10011690155
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A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura; Trijp, Hans van; Eskildsen, Jacob Kjær - In: Journal of marketing communications 16 (2010) 1/2, pp. 21-45
Persistent link: https://www.econbiz.de/10003952921
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Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros - In: Journal of marketing communications 16 (2010) 1/2, pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
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Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene; La Ville, Valérie-Inès de; Roux, André le - In: Journal of marketing communications 16 (2010) 1/2, pp. 87-103
Persistent link: https://www.econbiz.de/10003952954