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Adoption of new and really new products: the effects of self-regulation systems and risk salience
Herzenstein, Michal; Posavac, Steven S.; Brakus, J. Joško - In: Journal of marketing research : JMR 44 (2007) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10003486916
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The predictive validity of multiple-item versus single-item measures of the same constructs
Bergkvist, Lars; Rossiter, John R. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 175-184
Persistent link: https://www.econbiz.de/10003486863
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Reservation price as a range: an incentive-compatible measurement approach
Wang, Tuo; Venkatesh, R.; Chatterjee, Rabikar - In: Journal of marketing research : JMR 44 (2007) 2, pp. 200-213
Persistent link: https://www.econbiz.de/10003486892
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An incentive-aligned mechanism for conjoint analysis
Ding, Min - In: Journal of marketing research : JMR 44 (2007) 2, pp. 214-223
Persistent link: https://www.econbiz.de/10003486905
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The effect of measurement task transparency on preference construction and evaluations of personalized recommendations
Kramer, Thomas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10003486908
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Choice goal attainment and decision and consumption satisfaction
Heitmann, Mark; Lehmann, Donald R.; Herrmann, Andreas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 234-250
Persistent link: https://www.econbiz.de/10003486914
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Product contagion: changing consumer evaluations through physical contact with "disgusting" products
Morales, Andrea C.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 272-283
Persistent link: https://www.econbiz.de/10003486926
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Social context and advertising memory
Puntoni, Stefano; Tavassoli, Nader T. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
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Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep; Zhou, Rongrong - In: Journal of marketing research : JMR 44 (2007) 2, pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
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Transfer-appropriate processing, response fluency, and the mere measurement effect
Janiszewski, Chris A.; Chandon, Elise - In: Journal of marketing research : JMR 44 (2007) 2, pp. 309-323
Persistent link: https://www.econbiz.de/10003486948