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Assessing the notion of art as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian; Lehman, Kim; Wickham, Mark - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 410-430
Persistent link: https://www.econbiz.de/10014506455
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Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Iqbal, Mohammad; Mukhammad Kholid Mawardi; Sanawiri, … - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 514-542
Persistent link: https://www.econbiz.de/10014506498
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Entrepreneurial orientation and SMEs performance in an emerging economy : the mediating role of absorptive capacity
Alshahrani, Mohammed Awad; Salam, Mohammad Asif - In: Journal of research in marketing and entrepreneurship 26 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10014506500
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Analysing the decision approach of the SME entrepreneurs relating to internationalisation of firms : the study of Kenyan SME entrepreneurs
Nabi, Md. Noor Un; Nyaoro, Benjamin; Zohora, Fatema Tuj - In: Journal of research in marketing and entrepreneurship 26 (2024) 1, pp. 140-162
Persistent link: https://www.econbiz.de/10014506515
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Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Chen, Huan; Ma, Dalong; Sharma, Bhakti - In: Journal of research in marketing and entrepreneurship 26 (2023) 2, pp. 257-278
Persistent link: https://www.econbiz.de/10014506559
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Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman; Shaikh, Ateeque; … - In: Journal of research in marketing and entrepreneurship 26 (2024) 2, pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
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Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden - In: Journal of research in marketing and entrepreneurship 26 (2024) 2, pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
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Discovering ethnic minority business research directions using text mining and topic modelling
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of research in marketing and entrepreneurship 25 (2023) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10014295089
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Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina; Bögenhold, Dieter - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
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Review on entrepreneurial orientation, economic stimulus packages, differentiation strategy and SME performance in Malaysia during the COVID-19 pandemic
Norsalehe, Natalia; Aida Idris - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 286-309
Persistent link: https://www.econbiz.de/10014295539