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Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle; Daellenbach, Urs S.; Davenport, Sally; … - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 2, pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
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The role of package colour in influencing purchase intent of bottled water : implications for SMEs and entrepreneurs
Beneke, Justin; Mathews, Ozayr; Munthree, Travys; … - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 2, pp. 165-192
Persistent link: https://www.econbiz.de/10011439560
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The stories of social entrepreneurs : narrative discourse and social vneture resource acquisition
Roundy, Phillip - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 200-218
Persistent link: https://www.econbiz.de/10010465739
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Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole; Carson, David; Jones, Rosalind - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
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Developing entrepreneurial and employability attributes through marketing projects with SMEs
O'Leary, Simon - In: Journal of research in marketing and entrepreneurship : JRME 19 (2017) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011754232
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Entrepreneurial marketing and the Web 2.0 interface
Jones, Brian - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 2, pp. 143-152
Persistent link: https://www.econbiz.de/10008757397
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Contextual marketing : a conceptualisation of the meaning and operation of a language for marketing in context
Deacon, Jonathan H.; Harris, Jackie - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 146-160
Persistent link: https://www.econbiz.de/10009507690
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Entrepreneurial and SME marketing
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
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Emotional intelligence and entrepreneurial orientation : the moderating role of organizational climate and employees' creativity
Awwad, Mohammad Suleiman; Ali, Hanane Kada - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 1, pp. 115-136
Persistent link: https://www.econbiz.de/10009660957
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The entrepreneurial marketing domain : a citation and co-citation analysis
Kraus, Sascha; Filser, Matthias; Eggers, Fabian; Hills, … - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10009660962