Armario, Julia M.; Ruiz, David M.; Armario, Enrique M. - In: Journal of small business management : JSBM ; a joint … 46 (2008) 4, pp. 485-511
This article builds on studies from the literature on market orientation (MO9 and internationalization to develop a model and a set of hypotheses regarding the relationship among MO, knowledge acquisition (KA), and market commitment (MC), and the direct and indirect effects of these variables on...
