This study analyzes the marketing ethics decision-making process of small business managers. In particular, it examines the relative influences of ethical perceptions, personal moral philosophies, and gender on ethical intentions of small business managers. The sample of this study consists of...

This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and...

Market orientation (MO) is considered as a competitive strategy for the smaller service enterprises base in rural locations. A model is proposed and validated for the rural tourism sector that envompasses the effects of MO and of the use of information and communications technology (ICT) on...