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~isPartOf:"Journal of strategic marketing"
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Beziehungsmarketing
161
Relationship marketing
161
Consumer behaviour
66
Konsumentenverhalten
66
Customer satisfaction
38
Kundenzufriedenheit
38
Marketing management
38
Marketingmanagement
38
Dienstleistungsqualität
26
Service quality
26
Social Web
23
Social web
23
Brand management
22
Markenführung
22
Lieferantenmanagement
21
New product development
21
Produktentwicklung
21
Supplier relationship management
21
Customer integration
20
Kundenintegration
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Betriebliche Wertschöpfung
18
Value creation
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Brand image
16
Markenimage
16
Confidence
15
Vertrauen
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Customer value
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Kundenwert
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Internet marketing
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Online-Marketing
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Einzelhandel
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Innovation
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Retail trade
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relationship marketing
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Brand
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Markenartikel
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Structural equation model
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Strukturgleichungsmodell
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Firm performance
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English
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Simkin, Lyndon
7
Dibb, Sally
4
Fernandes, Teresa
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Ashill, Nicholas
3
Gupta, Samir
3
Harrigan, Paul
3
Japutra, Arnold
3
O'Cass, Aron
3
Polonsky, Michael J.
3
Rahman, Kaleel
3
Reid, Mike
3
Thaichon, Park
3
Bang, Nguyen
2
Boisvert, Jean
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Hajli, Nick
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Harker, Michael
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Jaber, Faten
2
Jebarajakirthy, Charles
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Khan, M. Sajid
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Mattsson, Jan
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Meadows, Maureen
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Morgan, Robert
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Naumann, Earl
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Ngo, Liem Viet
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
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Rizomyliotis, Ioannis
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
Strong, Carolyn
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Journal of strategic marketing
SpringerLink / Bücher
1,614
Journal of business research : JBR
841
Journal of retailing and consumer services
640
Industrial marketing management : the international journal for industrial and high-tech firms
541
Springer eBook Collection
368
The journal of product innovation management : an international publication of the Product Development & Management Association
365
Gabler Edition Wissenschaft
363
Springer eBook Collection / Business and Economics
340
International journal of hospitality management
292
Research
276
Europäische Hochschulschriften / 5
256
The journal of business & industrial marketing
243
The journal of services marketing
232
Journal of the Academy of Marketing Science
199
The service industries journal
199
Technological forecasting & social change : an international journal
198
International journal of production research
197
Management science : journal of the Institute for Operations Research and the Management Sciences
192
Lehrbuch
190
International journal of product development : IJPD
173
International journal of innovation management
165
International journal of production economics
165
Journal of marketing
160
European journal of operational research : EJOR
155
International journal of electronic customer relationship management : IJECRM
151
Journal of economic theory
150
NBER working paper series
136
Psychology & marketing
136
Working paper / National Bureau of Economic Research, Inc.
136
Tourism management : research, policies, practice
134
The journal of product & brand management
130
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
126
IEEE transactions on engineering management : EM
126
International journal of contemporary hospitality management
125
Journal of service research : JSR
125
Theory and decision : an international journal for multidisciplinary advances in decision science
125
Asia Pacific journal of marketing and logistics
124
Cogent business & management
123
Journal of travel and tourism marketing
121
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ECONIS (ZBW)
183
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1
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
2
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
3
Segmenting for complexity : persuading people to buy what they don't understand
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 332-346
Persistent link: https://www.econbiz.de/10009776272
Saved in:
4
The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance
Thoumrungroje, Amonrat
;
Racela, Olimpia
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 140-159
Persistent link: https://www.econbiz.de/10009732221
Saved in:
5
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
6
Low-cost innovation in emerging markets
Agnihorti, Arpita
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011479428
Saved in:
7
Linking new product alliances to stock returns and risk
Mani, Sudha
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011578037
Saved in:
8
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
9
Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing
;
Zhu, Miao
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
Saved in:
10
The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen
;
Leenders, Mark A. A. M.
;
O'Shannassy, …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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