Narrow search
Showing 1 - 6 of 6
Cover Image
Measuring situational triggers of television channel switching
Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Cover Image
Purchasing organic products : role of social context and consumer innovativeness
Persaud, Ajax; Schillo, Sandra R. - In: Marketing intelligence & planning 35 (2017) 1, pp. 130-146
Persistent link: https://www.econbiz.de/10011657331
Cover Image
Acceptance of novel products : the role of religiosity, ethnicity and values
Shaheen Mansori; Sambasivan, Murali; Sidin, Samsinar Md. - In: Marketing intelligence & planning 33 (2015) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10010528568
Cover Image
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Cover Image
An empirical examination of customers' adoption of m-banking in India
Deb, Madhurima; Lomo-David, Ewuuk - In: Marketing intelligence & planning 32 (2014) 4, pp. 475-494
Persistent link: https://www.econbiz.de/10010385843
Cover Image
Goodwill hunting? : influences of product-cause fit, product type, and donation level in couse-related marketing
Chang, Chun-tuan; Liu, Hsiu-wen - In: Marketing intelligence & planning 30 (2012) 6, pp. 634-652
Persistent link: https://www.econbiz.de/10010219370