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Marketing intelligence & planning
SpringerLink / Bücher
1,614
Journal of business research : JBR
841
Journal of retailing and consumer services
640
Industrial marketing management : the international journal for industrial and high-tech firms
541
Springer eBook Collection
368
The journal of product innovation management : an international publication of the Product Development & Management Association
365
Gabler Edition Wissenschaft
363
Springer eBook Collection / Business and Economics
340
International journal of hospitality management
292
Research
276
Europäische Hochschulschriften / 5
256
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243
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232
Journal of the Academy of Marketing Science
199
The service industries journal
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Technological forecasting & social change : an international journal
198
International journal of production research
197
Management science : journal of the Institute for Operations Research and the Management Sciences
192
Lehrbuch
190
Journal of strategic marketing
183
International journal of product development : IJPD
173
International journal of innovation management
165
International journal of production economics
165
Journal of marketing
160
European journal of operational research : EJOR
155
International journal of electronic customer relationship management : IJECRM
151
Journal of economic theory
150
NBER working paper series
136
Psychology & marketing
136
Working paper / National Bureau of Economic Research, Inc.
136
Tourism management : research, policies, practice
134
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
126
IEEE transactions on engineering management : EM
126
International journal of contemporary hospitality management
125
Journal of service research : JSR
125
Theory and decision : an international journal for multidisciplinary advances in decision science
125
Asia Pacific journal of marketing and logistics
124
Cogent business & management
123
Journal of travel and tourism marketing
121
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ECONIS (ZBW)
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1
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
2
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
3
Purchasing organic products : role of social context and consumer innovativeness
Persaud, Ajax
;
Schillo, Sandra R.
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 130-146
Persistent link: https://www.econbiz.de/10011657331
Saved in:
4
Acceptance of novel products : the role of religiosity, ethnicity and values
Shaheen Mansori
;
Sambasivan, Murali
;
Sidin, Samsinar Md.
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 39-66
Persistent link: https://www.econbiz.de/10010528568
Saved in:
5
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
6
Do switching costs really provide a first-mover advantage?
Molina-Castillo, Francisco-Jose
;
Rodriguez-Escudero, …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10009570965
Saved in:
7
Organizational structure and specialized marketing capabilities in SMEs
Trez, Guilherme
;
Luce, Fernando Bins
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10009570967
Saved in:
8
IMC strategies in new high technology product launches
Winter, Susanna
;
Sundqvist, Sanna
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10009526383
Saved in:
9
Market intelligence and NPD success : a study of technology intensive companies in Finland
Haverila, Matti
;
Ashill, Nick
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 556-576
Persistent link: https://www.econbiz.de/10009384810
Saved in:
10
The impact of institutional variables in new high-tech product development processes ; the moderating roles of perceived risk and project duration
Mishra, Shashi Shekhar
;
Saji, K. B.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 160-178
Persistent link: https://www.econbiz.de/10009751804
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