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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
Konsumentenverhalten
292
Beziehungsmarketing
52
Brand management
52
Markenführung
52
Relationship marketing
52
Brand image
48
Markenimage
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Breugelmans, Els
6
Bradlow, Eric T.
4
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Dawes, John
3
Drolet, Aimee
3
Liu-Thompkins, Yuping
3
Schmitt, Bernd
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Tam, Leona
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Yoon, Carolyn
3
Yoon, Song-oh
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Ahuvia, Aaron
2
Aspara, Jaakko
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Bagozzi, Richard P.
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Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Bijmolt, Tammo H. A.
2
Biswas, Abhijit
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
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Dai, Xianchi
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DeSarbo, Wayne
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Dommer, Sara Loughran
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Doorn, Jenny van
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Draganska, Michaela
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Driesener, Carl
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Eisend, Martin
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Ghose, Anindya
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Ghosh Chowdhury, Tilottama
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González-Benito, Óscar
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Grégoire, Yany
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Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,344
Journal of retailing and consumer services
2,268
International journal of hospitality management
861
SpringerLink / Bücher
839
International journal of consumer studies
773
Psychology & marketing
701
NBER working paper series
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
562
Industrial marketing management : the international journal for industrial and high-tech firms
550
Journal of retailing
534
NBER Working Paper
503
Management science : journal of the Institute for Operations Research and the Management Sciences
484
Asia Pacific journal of marketing and logistics
449
The journal of product & brand management
419
European journal of marketing : EJM
418
European journal of operational research : EJOR
415
International journal of retail & distribution management
415
The international review of retail, distribution and consumer research
410
Journal of marketing
400
Journal of marketing research : JMR
398
Journal of marketing management : MM
389
Journal of the Academy of Marketing Science
383
Journal of travel and tourism marketing
383
The journal of services marketing
383
The journal of brand management : an international journal
382
International journal of production economics
379
Tourism management : research, policies, practice
377
The service industries journal
369
Technological forecasting & social change : an international journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Cogent business & management
333
International journal of contemporary hospitality management
329
Journal of international consumer marketing
323
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
321
Journal of marketing communications
316
Journal of fashion marketing and management
312
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ECONIS (ZBW)
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Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
2
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
3
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
4
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
5
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
6
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
7
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
8
I'll have the ice cream soon and the vegetables later : a study of online grocery purchases and order lead time
Milkman, Katherine L.
;
Rogers, Todd
;
Bazerman, Max H.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10003956299
Saved in:
9
Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods
Seo, Joon Yong
;
Yoon, Sukki
;
Vangelova, Milena
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10011614278
Saved in:
10
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
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