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becoming increasingly important. The adoption of analytics and DDD has been slower in small-to-medium enterprises (SMEs … increases, without increases in average prices. Our results suggest that analytics and DDD help SMEs establish a competitive … supporting the adoption of analytics tools by SMEs. Furthermore, policies supporting small businesses' transition to the data era …
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males and could be more inclined towards collaboration, instead. Were these findings to generalize to adults across the …
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We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name...
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We use daily administrative data from a leading automobile manufacturer to study the organizational impacts of introducing new models to the auto assembly line. We first show that costly defects per vehicle spike when new models are introduced. As a response, the firm trains in problem-solving...
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Exploitation of disruptive technologies often requires resource deployment that creates conflict if there are divergent beliefs regarding the efficacy of a new technology. This arises when a visionary agent has more optimistic beliefs about a technological opportunity. Exploration in the form of...
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