Andreea, Neacºu Nicoleta; Anca, Madar - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 501-504
We live in a society ruled by consumerism and in a fierce market competition which leads (determine) marketers to find the most effective and suitable way to influence consumer behavior. One of this ways of influencing consumer behavior are the design elements and aesthetics of the packaging....
