That paper wish to show how important is to manage efficiently human resources in the period of crisis HR professionals assume a central role in crisis management activities. HR professionals, by assuming a leadership role in crisis management, can help their organizations prepare for it--...

Crisis management is an organizational function. The failure can cause serious problems for stakeholders, loss for the Organization itself or may even lead to its disappearance. Public relations practitioners are part of crisis management teams. Therefore, a set of practices and lessons from our...