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Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni; Si, Wei; Chan, Kimmy Wa - In: Psychology & marketing 41 (2024) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry; Camus, Sandra - In: Psychology & marketing 40 (2023) 7, pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
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Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, … - In: Psychology & marketing 41 (2024) 4, pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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Further insights into perceived value and consumer loyalty : a "green" perspective
Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1176
Persistent link: https://www.econbiz.de/10009406359
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Consumer involvement in new product development : a case study from the online virtual community
Xie, Xuemei; Jia, Yaoyang - In: Psychology & marketing 33 (2016) 12, pp. 1187-1194
Persistent link: https://www.econbiz.de/10011627318
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What did you do to my brand? : the moderating effect of brand nostalgia on consumer reponses to changes in a brand
Shields, Alison B.; Johnson, Jennifer Wiggins - In: Psychology & marketing 33 (2016) 9, pp. 713-728
Persistent link: https://www.econbiz.de/10011560123
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The moderating role of personal need for structure on the evaluation of incrementally new products versus really new products
Kim, Jun San; Hahn, Minhi; Yoon, Yeosun - In: Psychology & marketing 32 (2015) 2, pp. 144-161
Persistent link: https://www.econbiz.de/10010527180
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Does organizational creativity always drive market performance?
Boso, Nathaniel; Donbesuur, Francis; Bendega, Terver; … - In: Psychology & marketing 34 (2017) 11, pp. 1004-1015
Persistent link: https://www.econbiz.de/10011770806
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Exploring creative marketing thought : divergent ideation processes and outcomes
Titus, Philip A. - In: Psychology & marketing 35 (2018) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10011970156
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Antecedents of customer satisfaction and customer loyalty for emerging devices in the initial market of Korea : an equity framework
Han, Young Wook; Park, Myeong-cheol - In: Psychology & marketing 30 (2013) 8, pp. 676-689
Persistent link: https://www.econbiz.de/10009786046