In this paper we present the results of a study analyzing the impact of an entrepreneurial company’s initial organization on the structure of its reward and incentive systems, using data from entrepreneurial firms in Germany. The results suggest that the educational level of employees has the...

Marketing is considered to be of utmost importance for the success of new ventures. Therefore, research on entrepreneurial marketing has increased considerably since the late 1980s. Its findings are varied and vibrant, yet also large and extremely fragmented, and a comprehensive theory of...