The responsibility of organizations to the consumer has now become a permanent concern, the principles of ethics in their activities result in attracting new customers and thus in their remaining within competition.

This paper presents a conceptual model showing the involvement of design in the development of sustainable businesses, based on the analysis and synthesis of scientific research undertaken and the results published by the authors during the last decade. The starting point is the consumer with...

The changing of development model signifies the production of new values and new quality criteria, implies the finding of new economy and production forms, and attracts major changes in lifestyle and nowadays behaviors from everybody of us. The designers could assume a very important role,...

In the context of the significant changes that influence the contemporary universe, the consumer keeps her/his position as the main and central axis of all the activities whose target is to meet, as thoroughly as possible, the consumer’s wishes, exigencies, preferences and needs. This...