The management of labeling food products represents a complex process, with multiple social implications. The label of the product represents its “the visit card”, a real and visible proof of the attention paid by the producer to the consumers. The label represents, recommends the product...

This paper is a contribution at raising awareness of the fact that the commercial activity, consisting primarily in buying and selling, has become so complex and from another point of view, so important for companies in their struggling for market share, that it cannot be anymore performed with...