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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
266
Markenführung
266
Brand image
211
Markenimage
211
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
37
Social web
37
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Marketingmanagement
22
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
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Brand extension
19
Markentransfer
19
Markentreue
19
China
17
Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
15
Messung
14
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
12
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
1,962
Journal of retailing and consumer services
1,935
NBER working paper series
1,397
Working paper / National Bureau of Economic Research, Inc.
1,236
NBER Working Paper
1,158
Discussion paper series / IZA
1,015
International journal of consumer studies
790
International journal of hospitality management
746
IZA Discussion Papers
703
Psychology & marketing
664
Journal of health economics
620
IZA Discussion Paper
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
SpringerLink / Bücher
533
Mathematica Policy Research Reports
477
Health economics
460
World Bank Publications
406
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
391
Management science : journal of the Institute for Operations Research and the Management Sciences
390
World Bank E-Library Archive
389
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
387
Technological forecasting & social change : an international journal
380
Working paper
377
European journal of marketing : EJM
360
Journal of marketing research : JMR
349
Applied economics
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
CESifo working papers
333
Journal of travel and tourism marketing
321
Journal of marketing management : MM
315
European journal of operational research : EJOR
314
Tourism management : research, policies, practice
314
Food policy : economics planning and politics of food and agriculture
313
Journal of international consumer marketing
313
Policy research working paper : WPS
306
Cogent business & management
305
Journal of marketing communications
303
Journal of retailing
303
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ECONIS (ZBW)
349
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1
A behavioural long-term based measure to monitor the
health
of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
2
The brand that gave birth to a movement : the Born HIV Free campaign
Gonzalez, Claudia
;
Bogen, Jeremy
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 232-240
Persistent link: https://www.econbiz.de/10009703656
Saved in:
3
Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
Saved in:
4
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
5
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
6
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
7
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
8
Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
Saved in:
9
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
10
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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