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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
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The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
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Improving new product development performance by risk management
Salavati, Mehran; Tuyserkani, Milad; Mousavi, Seyyede … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 418-425
Persistent link: https://www.econbiz.de/10011524035
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New product performance and the benefit of periodically changing the relative influence balance between marketing and R&D
Situmeang, Frederik B. I.; Leenders, Mark A. A. M.; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 180-191
Persistent link: https://www.econbiz.de/10011609437
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Knowledge integration with customers in collaborative product development projects
Eslami, Mohammad H.; Lakemond, Nicolette - In: The journal of business & industrial marketing 31 (2016) 7, pp. 889-900
Persistent link: https://www.econbiz.de/10011564143
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The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises
Dayan, Mumin; Zacca, Robert; Husain, Zafar; Di … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 668-683
Persistent link: https://www.econbiz.de/10011564329
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A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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The influence of supply chain architecture on new product launch and performance in the high-tech industry
Kou, Tun-chih; Lee, Bruce C. Y. - In: The journal of business & industrial marketing 30 (2015) 5, pp. 677-687
Persistent link: https://www.econbiz.de/10011341877
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Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
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The mediating role of ambidextrous capability in learning orientation and new product performance
Huang, Jing-Wen; Li, Yong-Hui - In: The journal of business & industrial marketing 32 (2017) 5, pp. 613-624
Persistent link: https://www.econbiz.de/10011692443