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Value appropriation in business exchange : literature review and future research opportunities
Ellengaard, Chris; Medlin, Christopher J.; Geersbro, Jens - In: The journal of business & industrial marketing 29 (2014) 3, pp. 185-198
Persistent link: https://www.econbiz.de/10010345215
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Interorganizational network and innovation : a bibliometric study and proposed research agenda
Dagnino, Giovanni Battista; Levanti, Gabriella; Minà, Anna - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 354-377
Persistent link: https://www.econbiz.de/10011342327
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Towards an exchange view of trade fairs
Tafesse, Wondwesen; Skallerud, Kåre - In: The journal of business & industrial marketing 30 (2015) 7, pp. 795-804
Persistent link: https://www.econbiz.de/10011420334
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Two decades of business negotiation research : an overview and suggestions for future studies
Agndal, Henrik; Åge, Lars-Johan; Eklinder-Frick, Jens - In: The journal of business & industrial marketing 32 (2017) 4, pp. 487-504
Persistent link: https://www.econbiz.de/10011691661
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Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun; Rod, Michel; Ji, Shaobo; Deng, Qi - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
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An integrated perspective of value creation and capture : a systematic literature review
Minerbo, Claudio; Brito, Luiz Artur Ledur - In: The journal of business & industrial marketing 37 (2022) 4, pp. 768-789
Persistent link: https://www.econbiz.de/10013165216
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Towards dissemination, detection and combating misinformation on social media : a literature review
Kaur, Kulvinder; Gupta, Samrat - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1656-1674
Persistent link: https://www.econbiz.de/10014314199
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Trade show visitors and key technological trends : from a literature review to a conceptual framework
Vitali, Veronica; Bazzani, Claudia; Gimigliano, Annamaria; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 142-166
Persistent link: https://www.econbiz.de/10013538986
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Examining the use of fsQCA in B2B marketing research : benefits, current state and agenda for future research
Gligor, David Marius; Golgeci, Ismail; Rego, Carla; … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1542-1552
Persistent link: https://www.econbiz.de/10013401769
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Think outside the box : managerial relevance and theoretical developments within B2B marketing
Cederlund, Cecilia Anna - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 642-651
Persistent link: https://www.econbiz.de/10010422018