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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
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Accelerating structured consumer-driven package design
Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: The journal of consumer marketing 27 (2010) 2/3, pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
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Accelerating structured consumer-driven package design
Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: The journal of consumer marketing 27 (2010) 2, pp. 157-169
Persistent link: https://www.econbiz.de/10008404679
Cover Image
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-437
Persistent link: https://www.econbiz.de/10008443748
Cover Image
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-437
Persistent link: https://www.econbiz.de/10008451194