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Consumer behaviour
393
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392
Brand management
300
Markenführung
300
Brand image
252
Markenimage
252
Brand
177
Markenartikel
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Personality psychology
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
3
Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
3
Wallace, Elaine
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Abratt, Russell
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Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Chandrashekaran, Rajesh
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Gil Saura, Irene
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
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The journal of product & brand management
Journal of business research : JBR
2,344
Journal of retailing and consumer services
2,268
International journal of hospitality management
861
SpringerLink / Bücher
839
International journal of consumer studies
773
Psychology & marketing
701
NBER working paper series
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
562
Industrial marketing management : the international journal for industrial and high-tech firms
550
Journal of retailing
534
NBER Working Paper
503
Management science : journal of the Institute for Operations Research and the Management Sciences
484
Asia Pacific journal of marketing and logistics
449
European journal of marketing : EJM
418
European journal of operational research : EJOR
415
International journal of retail & distribution management
415
The international review of retail, distribution and consumer research
410
Journal of marketing
400
Journal of marketing research : JMR
398
Journal of marketing management : MM
389
Journal of the Academy of Marketing Science
383
Journal of travel and tourism marketing
383
The journal of services marketing
383
The journal of brand management : an international journal
382
International journal of production economics
379
Tourism management : research, policies, practice
377
The service industries journal
369
Technological forecasting & social change : an international journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Cogent business & management
333
Marketing letters : a journal of research in marketing
332
International journal of contemporary hospitality management
329
Journal of international consumer marketing
323
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
321
Journal of marketing communications
316
Journal of fashion marketing and management
312
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ECONIS (ZBW)
419
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1
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
Saved in:
2
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
3
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
4
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
5
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
6
Antecedents of intention to purchase mass customized products
Tang, Zhongjun
;
Luo, Jianghong
;
Xiao, Juan
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Saved in:
7
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
8
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
9
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
10
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
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