Hiong, Lauw Sun; Ferdinand, Augusty Tae; Listiana, Erna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 329-339
orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product … innovativeness as factors to leverage marketing performance. Five hypotheses were developed and tested in a sample frame of 121 SMEs … orientation in enhancing marketing performance. Secondly, the techno-resonance innovation capability, which holds the potential …