Introduction: countries all over the world have competed to develop their economiesthrough different methods. One of the ways is enhancing Logistics and Supply ChainManagement (LSCM). The Jordanian government is one of the governments that found out thatif it needs to improve the Jordanian...

Introduction: countries all over the world have competed to develop their economiesthrough different methods. One of the ways is enhancing Logistics and Supply ChainManagement (LSCM). The Jordanian government is one of the governments that found out thatif it needs to improve the Jordanian...

Because loyal consumers are less likely to switch to competitors and because they are more tolerant toincreases in price than non-loyal consumers, one of the main aims of firms is the “generation” of loyal consumers.But what is consumer loyalty? The marketing literature emphasises that for...