In a postwar high-growth period, some Japanese industries which were classified as a glight machinery industryh appeared and contributed for acquisition of foreign exchange, especially American dollar. As a case study of these industries, this paper examined the development of Transistor radio...

Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of...

Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the...

이 책의 목적은 지금까지 주로 국가 대 시장, 국내산업자본 대 외국금융자본이라는 이분법적 틀에서 다루어져 왔던 한국사회의 포스트-1997 본성 논쟁에 새로운 시각을 제시하는 것이다. 이를 위해, 이 책은 조나단 닛잔과...