In a postwar high-growth period, some Japanese industries which were classified as a glight machinery industryh appeared and contributed for acquisition of foreign exchange, especially American dollar. As a case study of these industries, this paper examined the development of Transistor radio...

Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of...