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Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales. Un estudio longitudinal
Cauzo Bottala, Lourdes; Cossío Silva, Francisco José - In: Investigaciones Europeas de Dirección y Economía de … 18 (2012) 3, pp. 228-236
The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...
Persistent link: https://www.econbiz.de/10011954045
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Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales : un estudio longitudinal
Cauzo Bottala, Lourdes; Cossío Silva, Francisco José - In: Investigaciones europeas de Dirección y Economía de … 18 (2012) 3, pp. 228-236
The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...
Persistent link: https://www.econbiz.de/10009675806
Cover Image
Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales : un estudio longitudinal
Cauzo Bottala, Lourdes; Cossío Silva, Francisco José - In: Investigaciones europeas de Dirección y Economía de … 18 (2012) 3, pp. 228-236
The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...
Persistent link: https://www.econbiz.de/10010058663